Checklists & calculators

Do the Math. Check the Box.

Simplified tools to help you think through key decisions — no login, no paywall.

100% free. These are simplified versions designed to help you explore, not replace expert advice.

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Checklists

Pre-launch planning checklist

A step-by-step checklist covering all 3 phases of pre-launch: research & validation, MVP & customer validation, and setup & launch prep. Includes two go/no-go decision gates.

Sample sourcing checklist

A step-by-step checklist for e-commerce sellers sourcing products from Alibaba or 1688. Covers sample evaluation, compliance checks, supplier verification, and go/no-go gates before committing to a launch order.

Voice of customer checklist

A structured checklist for pre-launch product validation through real customer feedback. Covers questionnaire design, MVP testing, packaging validation, and listing review — with three go/no-go gates before declaring launch readiness.

Company and brand setup checklist

A step-by-step checklist for registering your US business entity and building your brand from scratch. Covers legal setup, EIN, banking, trademark, logo, website, and marketplace account — US-centric.

Calculators

Last-Mile Rate Calculator

Enter a package's size, weight, and destination. Compare published 2026 Ground rates across USPS, UPS, and FedEx — side by side, zone by zone.

Unit Economics & Cashflow Model

Enter your costs and volume. See your real margin, then map every cash event across the order cycle — month by month.

Coming soon
Coming soon

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