The Principals
Education meets Execution
Together we cover the full journey — from idea validation to profitable, scalable business.
Thomas Gold
Thomas Gold, Ph.D.
Entrepreneurship Education

20+ years in education research and youth entrepreneurship. Teaches at NYU. Specializes in customer discovery and helping founders validate ideas before they invest — because the best decisions are made before a dollar is spent.

Serena Wang
Serena Wang, CPIM
Supply Chain & Operations

20+ years across Fortune 100 companies and startups. Deep expertise in supply chain design, business modeling, and operations — from breaking-ground startups to Amazon-scale networks. Her superpower: finding the critical path in ambiguous environments.

Selected work
Some of our clients
Brands and organizations we've worked with across sourcing, logistics, compliance, and beyond.
ArtSabers

Launch hypercare, tariff compliance, and 3PL oversight.

Launch Scale

Full-scope ongoing management: P&L, sourcing, online store, supply chain, and bookkeeping.

Plan Source Scale

Market research to validate product-market fit and identify growth opportunities.

Plan

China market entry consultation — strategy and collaborative planning.

Plan Collab

End-to-end buildout: P&L, cash flow, sourcing, launch hypercare, and sales on Shopify and Amazon.

Plan Source Launch

Market research and channel development consultation.

Plan Scale

Business strategy, product development, and entrepreneurship education for young founders.

Plan Collab

Market research to define positioning and category opportunity.

Plan

eCommerce marketplace launch strategy whitepaper and proposal development.

Plan Collab

US market introduction and sourcing support for Italian startups entering New York.

Plan Source

Strategic collaboration to provide business education to NYC small business owners.

Collab
TOSH

P&L and cash flow modeling, premium manufacturer connections, FDA compliance, and sales commission strategy.

Plan Source Scale

China eCommerce seller market trend analysis and brainstorming sessions with C-suite leadership.

Plan Collab

Strategic collaboration to deliver entrepreneurship education to young founders.

Collab

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