Together we cover the full journey — from idea validation to profitable, scalable business.
Thomas Gold, Ph.D.
Entrepreneurship Education
20+ years in education research and youth entrepreneurship. Teaches at NYU. Specializes in customer discovery and helping founders validate ideas before they invest — because the best decisions are made before a dollar is spent.
Serena Wang, CPIM
Supply Chain & Operations
20+ years across Fortune 100 companies and startups. Deep expertise in supply chain design, business modeling, and operations — from breaking-ground startups to Amazon-scale networks. Her superpower: finding the critical path in ambiguous environments.
Extended team
Our Team
A growing bench of operators, advisors, and specialists who bring depth across planning, sourcing, launch, and ongoing growth.
Team Member 1
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Background spanning retail operations and category management at scale. Specializes in translating brand ambition into a workable launch plan. Brings the rigor of enterprise process to founder-led teams.
Team Member 2
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Years of hands-on sourcing across Asia and the Americas. Expertise in supplier qualification, costing, and quality assurance. Helps clients move from first sample to first container with confidence.
Team Member 3
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Marketplace and DTC operator with deep platform knowledge across Amazon, Shopify, and TikTok Shop. Focused on launch execution and the first 90 days of live trading. Brings calm to high-stakes go-lives.
Team Member 4
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Finance and unit-economics specialist with a background in retail buying and planning. Builds the models that turn product ideas into investable businesses. Loves a clean, defensible P&L.
Team Member 5
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Operations and back-office expert focused on systems, fulfillment, and ongoing management. Helps small teams keep an enterprise-grade operation running without the headcount. Quietly indispensable.
Selected work
Brands We've Worked With
A selection of companies and brands we have supported across planning, sourcing, and launch.
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Brand 1
We partnered with Brand 1 to shape their go-to-market plan and supplier strategy. More details coming soon.
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Brand 2
We partnered with Brand 2 to design and validate their unit economics ahead of launch. More details coming soon.
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Brand 3
We partnered with Brand 3 to source overseas suppliers and run quality assurance through first production. More details coming soon.
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Brand 4
We partnered with Brand 4 to stand up their marketplace presence and run the first 90 days of trading. More details coming soon.
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Brand 5
We partnered with Brand 5 to rebuild their fulfillment and back-office workflow as orders scaled. More details coming soon.
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Brand 6
We partnered with Brand 6 to translate a long-running offline retail concept into a viable e-commerce business. More details coming soon.
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Brand 7
We partnered with Brand 7 to refresh their assortment strategy and rebuild category planning from the ground up. More details coming soon.
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Brand 8
We partnered with Brand 8 to coach their founders through their first year of trading and growth decisions. More details coming soon.
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