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Stage 03 — Launch

Launch Hypercare

The 3–6 months after launch are the most critical — and the most chaotic. Four optional workstreams, designed to be taken together or individually, so you get exactly the support you need.

Best for
  • Entrepreneurs with a validated product ready to go live
  • Businesses with inventory en route and no systems in place
  • Founders who need brand, storefront, and process — fast
  • Anyone who wants experienced guidance during the hardest months
Business launch team

Ready to launch?

Tell us where you are and what you need — we'll design the right engagement.

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Continuity discount
Completed Services 01 or 02 with us? You qualify for a discount on this engagement. Each step you take with Three Flows builds context we carry forward — so you pay less and we deliver more. New to Three Flows? We'll conduct an onboarding interview to get up to speed before we begin.
Service 3A
Brand asset creation

Your brand is the first thing customers see — and the thing they remember. We work with professional designers (not AI tools) to create a visual identity that reflects who you are and builds trust from day one.

You'll receive three distinct design proposals to choose from. Pick one, refine it with one revision round, and walk away with a complete brand identity ready to use across every channel.

  • 🎨Generic or AI-generated branding that looks like everyone else — no differentiation, no memorability
  • 📦Inconsistent visuals across packaging, social, and storefront — undermines customer trust
  • ⚖️No brand registration — leaving your name and logo vulnerable to competitors
  • 🔄Rebranding mid-launch because the first version wasn't right — expensive and disruptive
The design process
Three proposals. One choice. One revision.
1
Brand discovery brief
We interview you on your target customer, brand personality, competitors, and visual preferences. This brief guides the designers.
2
Three design proposals
Professional designers create three distinct visual directions — different aesthetics, different personalities. You choose the one that fits.
3
One revision round
Refine your chosen direction — adjust colors, typography, or layout. One round of structured revisions, then final delivery.
✍️
Human designers only — no AI-generated visuals.
All Three Flows brand work is created by professional human designers. We never use AI-generated visuals for client brand identity. Your brand deserves craft, intention, and distinctiveness — not computation.
FAQ
Common questions
Do I have to take all four workstreams (3A, 3B, 3C, 3D)? +
No — all four are optional and can be engaged individually or in any combination. That said, if you're launching for the first time, we recommend at least completing brand assets (3A) and launch lot supply (3B) together, as they have the most direct impact on launch success. Talk to us about which workstreams match your situation.
What's included in the visual identity package? +
The base package includes your logo (primary mark plus variations), color palette, typography system, and a brand guidelines document — everything you need to brief any designer, printer, or platform consistently. You also receive three distinct design proposals to choose from, followed by one revision round on your selected direction. Packaging design and trademark registration support are optional add-ons.
What are the pros and cons of doing brand work before launch? +
The main benefit is consistency — starting with a strong brand identity means your packaging, listings, storefront, and social presence all look unified from day one. The risk is spending too early before you've validated your product. Our view: don't invest in premium brand work until you have a validated product and a sourcing decision in hand. If you're still at the idea stage, complete Service 01 first. Once you're sourcing, brand work and launch prep can run in parallel.
Should I do trademark registration from day one? +
Yes, if your brand name matters to you. Trademark protection in the US is first-to-use, not first-to-file — but filing early creates a legal record and is required for Amazon Brand Registry, which unlocks powerful seller tools. If you're building a brand you intend to grow, we recommend filing at or before launch. USPTO fees are separate from Three Flows fees and are paid directly to the government.
How is brand asset creation priced? +
The base package (logo, colors, typography, brand guidelines, 3 proposals, 1 revision round) starts at $1,500. Packaging design and trademark registration support are quoted separately as add-ons. Final pricing depends on the number of deliverable formats and the complexity of your brand direction. We provide a firm quote during the discovery call before you commit.
Service 3B
Launch supply bootcamp

Your first supply lot is your most critical milestone — and your highest-risk one. Everything is new, and one mistake can cost you months or unexpected expenses. It's also the first step of a longer marathon. We run alongside you: not to carry you, but to keep you moving. When something goes sideways — and it will — our job is to lend a hand, help you get back up, and make sure each stumble becomes a lesson, not a loss.

🧭
You're in the driver's seat
Every decision and action is yours — we prep you before each step and debrief you after
📞
"911" emergency support
Coaching, intervention, and problem-solving so you don't miss milestones when things go sideways
🔧
Build the structure as you go
Flows, domain knowledge, and tracking captured in real time — starting with Google Sheets
🎓
You graduate with knowledge
First sale = graduation day. A validated supply chain and a business ready for the next phase
Launch lot supply chain
Sample 6-week program
What happens each week

Color key: Client action  Three Flows  Shared

Week 1

Production kickoff & PO issuance

Client issues purchase order and confirms production specs with supplier. Three Flows reviews PO terms and pre-production checklist.

Client: Issue POTF: PO reviewShared: Spec confirmation
Weeks 2–3

Production monitoring & mid-run check

Client stays in communication with supplier on production progress. Three Flows guides on what to ask, what to flag, and when to escalate.

Client: Supplier commsTF: Escalation guidanceShared: Progress reviews
Week 4

Pre-shipment inspection & compliance docs

Client arranges pre-shipment inspection (with Three Flows guidance on inspector selection). Three Flows reviews all compliance documentation — commercial invoice, packing list, certificates of origin, and product certifications.

Client: Arrange inspectionTF: Compliance doc review
Week 5

Freight booking & shipment arrangement

Client books freight (ocean, air, or trucking) with Three Flows guidance on carrier selection and Incoterms. Three Flows coordinates handoff to logistics service (if 2E is active).

Client: Book freightTF: Carrier guidanceShared: Shipment tracking setup
Week 6

In-transit monitoring & arrival prep

Client monitors shipment. Three Flows prepares receiving checklist, coordinates customs clearance, and conducts post-arrival debrief on what went well and what to improve next time.

Client: Monitor & receiveTF: Customs prep & debrief
FAQ
Common questions
Do I have to take all four workstreams (3A, 3B, 3C, 3D)? +
No — all four are optional and can be engaged individually or in any combination. That said, if you're launching for the first time, we recommend at least completing brand assets (3A) and launch lot supply (3B) together, as they have the most direct impact on launch success. Talk to us about which workstreams match your situation.
When should I start the launch lot supply program? +
Ideally, 2 weeks before you issue your purchase order — that's when we can do the most prep work with you. If you contact us after the PO is already placed, we can still add value, but some of the early planning steps (PO term review, pre-production checklist) become harder to action retroactively. The earlier we're involved, the fewer surprises during production.
What are the most typical issues that come up during the first lot? +
The most common issues are: production delays (supplier misses their own lead time), quality deviations discovered during inspection, missing or incorrect compliance documentation (especially for regulated product categories), customs holds due to incorrect HS codes or documentation, and surprise costs that weren't in the original quote. None of these are fatal — but all of them are easier to resolve when you have someone who's seen them before on your side.
How do I know when the bootcamp is complete? +
The program is complete when your first production lot has been received, inspected, and cleared — and you've done a structured debrief with Three Flows covering what happened, what you learned, and what to do differently next time. That debrief is your graduation. By that point, you should be able to run the next batch independently. If you want continued support for the second lot, we offer an optional continuation at a reduced rate.
What if I've already arranged my first lot and just need help with part of it? +
That's fine — we can engage mid-process. Common entry points are: pre-shipment inspection briefing, customs and compliance review, or emergency support when something has already gone wrong. In this case we scope a targeted engagement rather than the full 6-week program. Contact us and describe where you are — we'll tell you what makes sense.
How is the launch lot supply program priced? +
The program is billed at a flat weekly rate — starting at $150/week for a standard single-origin shipment and $500/week for more complex engagements (multi-SKU, regulated products, cross-border complexity). The 6-week program runs $900–$3,000 depending on tier. Freight, inspection, and customs costs are separate and paid directly to vendors. Exact pricing is confirmed at the discovery call based on your product and shipment profile.
Service 3D
System integration

From choosing the right marketplace to connecting your inventory, payments, and shipping — we guide you through a 3–6 month setup journey so everything works together from day one.

Most e-commerce founders spend months figuring out their tech stack by trial and error. We've seen what works — and what doesn't — so you don't have to.

  • 🛍️Choosing the wrong marketplace for your product type — too much competition, wrong fees, wrong customer
  • ⚙️Tools that don't talk to each other — inventory in one place, orders in another, accounting somewhere else
  • 💳Payment setup delays — not knowing what you need to get paid, which gateway to use, or how taxes work
  • 🏷️Label printing bottlenecks — wrong format, wrong carrier integration, manual workarounds eating hours
The strategic philosophy
Be the master, not the slave.

Your systems should work for you — not the other way around. The goal isn't to buy the most tools; it's to build the simplest stack that gives you the data you need to make decisions, reduces manual work, and connects your operations directly to your financials. Start lean. Scale deliberately.

Five-tier system assessment
Tier 1
Spreadsheet
Google Sheets / Excel. The right start for almost every new business.
Tier 2
AI apps
AI-enhanced tools that automate data entry, analysis, and workflows.
Tier 3 — Most common
Specialized SaaS
Purpose-built tools: inventory management, order management, shipping software.
Tier 4
Integrated SaaS
Multi-function platforms (Shopify, NetSuite) that connect across ops, finance, and sales.
Tier 5
Homegrown
Custom-built apps and internal tools. Justified only when no SaaS solves the problem.
What needs to be set up
The six integration layers
🛒
Marketplace selection & setup
We help you choose the right channel for your product — Amazon, TikTok Shop, Etsy, Shopify, or a combination — and guide you through account setup, listing optimization, and launch.
🏷️
Label printing & shipping setup
We connect your storefront to your carrier — so labels print automatically, tracking updates flow back to customers, and nothing requires manual intervention.
💳
Payment setup
From payment gateway selection to tax configuration — we make sure you can get paid, in the right currencies, with the right compliance setup for your business structure.
📊
Inventory & accounting connection
We connect your storefront to your inventory system and accounting tool — so stock levels, revenue, and costs stay in sync without manual reconciliation.
🔗
3PL integration
If you're using a 3PL (from Service 2E), we connect it to your storefront — so orders flow automatically and fulfillment happens without you touching anything.
📱
Mobile & social commerce
For TikTok Shop, Instagram Shopping, or other social channels — we guide setup, product catalog sync, and creator collaboration workflows.
Typical timeline
Month 1
Foundation
  • Marketplace selection & account setup
  • Payment gateway configured
  • Tax setup & compliance check
  • First listing live
Months 2–3
Integration
  • Label printing & carrier connected
  • Inventory system linked
  • 3PL integration (if applicable)
  • Accounting sync configured
Months 4–6
Optimization
  • Social commerce channels added
  • Reporting dashboards set up
  • Automation workflows built
  • Handoff to back office (if Service 04)
FAQ
Common questions
Do I have to take all four workstreams (3A, 3B, 3C, 3D)? +
No — all four are optional and can be engaged individually or in any combination. That said, if you're launching for the first time, we recommend at least completing brand assets (3A) and launch lot supply (3B) together, as they have the most direct impact on launch success. Talk to us about which workstreams match your situation.
Should I start with Google Sheets or go straight to a custom app? +
Start with Google Sheets. Almost every business should. A spreadsheet forces you to understand your data before you automate it — and it's infinitely cheaper to get wrong. Once you've validated your processes and know exactly what you need the system to do, we can build something more permanent. Moving from Google Sheets to a custom app is a natural upgrade path. Skipping Sheets entirely usually results in an expensive system built on processes you don't fully understand yet.
When is the right time to start system integration? +
As early as possible — ideally during or just before your launch lot (3B). Your first sale should go through a system, not a manual workaround. The worst time to set up systems is after you're already processing orders manually and trying to reverse-engineer a process that's working but not scalable. We recommend starting marketplace setup and payment configuration at least 4 weeks before your expected first sale.
Are there prerequisites — does this require completing 3B or 3C first? +
No hard prerequisites. System integration can be started independently. That said, clients who complete 3B (launch lot supply) alongside 3D get a more coherent setup — your systems are built around your actual operations rather than your assumptions about them. And if you've done 3C (process improvement) first, we know exactly what the system needs to support. The three workstreams reinforce each other when taken together.
How do I keep systems up to date as platforms and tools change? +
Platform integrations do break — marketplaces update their APIs, shipping carriers change their label formats, accounting tools release new versions. During the engagement, we build integrations with maintenance in mind: documented configs, version notes, and reconnect procedures. Clients on Service 04 (ongoing management) get system maintenance included. Standalone clients can book maintenance support hourly as needed.
How is system integration priced? +
System integration is billed as a monthly flat fee for the duration of the setup engagement — starting at $500/month for a single-marketplace foundation setup and scaling up for multi-channel or more complex stacks. The engagement typically runs 1–6 months depending on scope. Custom app builds (beyond standard platform integrations) are quoted separately based on functionality and development scope.
Service 3C
Process design & documentation

Throughout your launch journey, we observe, document, and analyze every operational flow — then deliver a structured post-mortem and process package so your business can scale, delegate, and improve systematically.

And if you need a system to run those processes — from a Google Sheet to a fully custom app — we build that too.

  • 🧠Everything lives in the founder's head — impossible to delegate, impossible to scale
  • 🔄The same problems keep recurring because the root cause was never documented or fixed
  • 📋No standard operating procedures — every team member does things differently
  • 💻Frankensteined systems — disconnected spreadsheets, manual workarounds, data everywhere
The Three Flows framework
Every business runs on three flows
Our process documentation framework maps every operational activity to one of three fundamental flows. When all three are documented and optimized, your business can run — and scale — without you being the bottleneck.
💰
Cash flow
Where money comes in, where it goes out, when it moves — purchase orders, invoices, payments, refunds, and reconciliation
📦
Material flow
Where products move — from supplier to warehouse to customer and back. Every physical handoff, inspection point, and inventory event
📡
Information flow
Where data moves — orders, tracking numbers, customer communications, supplier updates, reports. The nerve and brain of your operation
What we deliver
Four deliverables. One operating foundation.
📊
Post-mortem report

A structured analysis of your first production run — what worked, what didn't, root causes of every issue, and specific recommendations for the next lot. Honest, data-driven, actionable.

📈
Process improvement report

A prioritized improvement roadmap based on observed operations — identifying inefficiencies, manual workarounds, and process gaps, with recommended fixes ranked by impact and ease of implementation.

📋
Worker's SOP documentation

Written standard operating procedures for every core workflow — order intake, fulfillment, returns, resupply, customer service — written for the people actually doing the work, not just management.

Vendor evaluation checklist

A reusable framework for evaluating suppliers, freight partners, and professional service providers — so every future vendor decision is made against consistent, documented criteria, not gut feel.

FAQ
Common questions
Do I have to take all four workstreams (3A, 3B, 3C, 3D)? +
No — all four are optional and can be engaged individually or in any combination. That said, if you're launching for the first time, we recommend at least completing brand assets (3A) and launch lot supply (3B) together, as they have the most direct impact on launch success. Talk to us about which workstreams match your situation.
What exactly gets documented — is it just written SOPs? +
Written SOPs are the core deliverable, but we also create flow diagrams, decision trees, and where useful, short screen-recorded video walkthroughs for digital processes. The format depends on the complexity and intended audience — a process your supplier follows gets documented differently from one your VA runs. Everything is mapped to the Three Flows framework: cash flow, material flow, and information flow.
When is the right time to do process improvement — before or after launch? +
The best time is alongside Service 3B (launch lot supply) — when your processes are being run for the first time and every step is visible. We observe as you operate, capture what actually happens (not what you planned), and document it in real time. Doing this retroactively after launch is harder, because informal workarounds tend to calcify before anyone notices them. That said, if you've already launched and have no documentation, it's never too late — we just start with an as-is audit.
Are there any prerequisites — does it require Service 3B? +
No hard prerequisites — but when bundled with 3B (launch lot supply), process documentation is included free of charge, because we're already observing your operations throughout the engagement. As a standalone, it starts at $1,000+ and requires an as-is observation period before we can document anything. Either way, we need access to your actual operations — not just how you think they work.
How do I keep SOPs up to date as my business evolves? +
SOPs are living documents — and treating them that way is part of what we call the continuity mindset. At handoff, we give you an editable format and a simple maintenance protocol: whenever a process changes, the SOP gets updated the same day. Three Flows clients on Service 04 (ongoing management) get quarterly SOP reviews built into the engagement. For standalone clients, we offer SOP maintenance retainers at an hourly rate.
How is process improvement priced? +
When bundled with Services 3B and 3D (system integration), process documentation is included free — you've already paid for the engagement and the observation happens naturally. As a standalone service, it starts at $1,000+ depending on the number of processes, business complexity, and depth of documentation required. Custom system builds (Google Sheets or web apps) are quoted separately based on scope.

Ready to launch with confidence?

Tell us which workstreams you need — we'll design the right engagement.