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General Cashflow Projection

A back-of-the-envelope cash flow projection — what cash you need, when you break even, and what you stand to make.


Revenue Assumptions

General assumptions

years

How far out the projection runs. Everything after the last month is excluded from the totals, so a longer horizon captures more of the work you have already signed.

Your business starts when you spend the first dollar on it. You usually spend before you earn, though that is not an absolute rule. Month 1 of the projection is this month.

Revenue assumptions

The month you start to engage with potential clients.

leads

How many prospects you reach in a typical month, held flat across the horizon.

%

Of the leads you approach, the percentage that become paying clients.

months

How long it takes for a sales lead to sign a contract.

$

One project per client. Total project charge, not a monthly rate.

Payment terms
%
%

Upfront cash lands in the signing month; the balance lands when the work finishes.

months

The time it takes to complete the project, in months.